The name has to be more accessible for people. A name like Stay Human might be fine with those of us who have some understanding of the angchap/social justice/counter-cultural/Judeo-Christian world view etc etc, but I feel a name like that isolates us too much from the outset. The name is crucial because it’s our brand, it is the first point of contact that someone makes with the station and it is a reference point which takes on meaning once that person starts to discover what the station is all about. Stay Human is a fantastic name for a radio show, maybe one dealing with counter-cultural ideas and issues, yet as a name, a brand, it doesn’t work.
My own concerns about that particular name are these. Firstly I feel it is trying to say too much. I understand that in terms of the humanizing goal of the station the name fit’s perfectly, however I would rather let the programming do the talking than have a grand name which can also peg us into a hole. The name has to be much more subtle.
One name which Geoff and I came up with a while back was ‘The Funnel’. could also work as Funnel FM. One reason for this is that it works well visually as it is also the shape of a loud-hailer or speaker. And it carries connotations of channeling stuff into a specific point… a concentration of information, ideas etc. What do you guys think??
Chaplain Tim McKenzie says “David Newton is adamant that the name must reflect the values contained on the chaplaincy website, and therefore have a slightly subversive tang. At the moment, he thinks “Stay Human FM” is the best name by a country 1500m, and will take a lot of convincing otherwise. But he is open to other names, provided that they reflect the values of the chaplaincy etc.”
- Body Politic
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