Matthew Henry John Bartlett

Says Philippe Bnton in Equality by Default: An Essay on Modernity as Confinement, of which a chapter is included in the most recent edition of The New Pantagruel:

All over the world, in New York, Paris, Istanbul, or Beijing, McDonald’s restaurants welcome you in the same way (automatic smile, guaranteed hygiene, industrial food), whether you are of the left or of the right, Turk or Kurd, Chinese apparatchik or dissident, a child or his grandfather, a policeman or a criminal, a racist or an antiracist. McDonald’s is the missionary of a new humanity, the builder of a new world, in collaboration with all the other businesses set to conquer the world market and sharing this great cause with a view to the greatest profit. This new world is undifferentiated, destined to unify itself on the basis of uniform consumption—an egalitarian world, except of course for the only distinction that matters (money), a world called to achieve unity by the grace of the market. The political problem par excellence, the problem that arises from differences among human beings, is finally about to be resolved: consumers of all lands, unite over a Big Mac!